WHATSAPP MARKETING FOR BRANDS

Deploy the Official WhatsApp Business API to boost sales, maximize retention, and manage customer relationships.

CORE CAMPAIGN GOALS

Run legitimate, high-converting WhatsApp campaigns. Avoid brand-damaging blasting services that risk permanent account suspension.

WhatsApp Marketing Objective: Close Leads

Increase Sales Conversions

Run highly targeted campaigns that direct traffic straight to WhatsApp, route leads to the right dedicated agents, and boost your sales closing rate.

WhatsApp Marketing Objective: Repeat Sales

Encourage Repeat Customers

Re-engage your existing customer base, provide exclusive loyalty incentives, and make it completely frictionless for them to purchase from you again.

WhatsApp Marketing Objective: Customer Service

CRM / Customer Service

Transform WhatsApp into a dedicated customer service channel, complete with automated welcome menus, smart chatbot routing, and managed agent responses.

PLATFORM COMPARISON

Understand the critical differences between the standard WhatsApp Business App and the Official API.

COMPARISON

Business Tools
Business size
Number of logins
Broadcast limit
Omnichannel availability
Green tick verification
Phone number
Account type

WHATSAPP BUSINESS APP

Company profile, catalog, away messages, quick replies, labels
For small businesses (team size smaller than 4)
Up to 5 devices
Broadcast contact list with only up to 256 recipients
Not available
Not available
Current phone number can be used
A normal account with a high chance of being blocked by WhatsApp

Featured

OFFICIAL WHATSAPP BUSINESS API

Company profile, catalog, away messages, quick replies, labels, interactive messages with reply buttons or list messages
For medium or large businesses
Unlimited multi-logins depending on your WhatsApp CRM platform
Mass broadcast messages without limit (upgraded according to tiers)
Can integrate with all-in-one platform for centralizing all the social messages
Can apply for green tick so that customers can see your business name instead of your phone number even if they did not save your phone number
A new virtual number required
An official account verified by WhatsApp

OFFICIAL API FEATURES

Verify your brand account, deploy intelligent automation, and manage multiple agents from one dashboard.

Green Checkmark

Secure the official green checkmark badge so your business name remains visible, even if unsaved in the user’s address book.

Landline Number

The Official WhatsApp Business API allows you to utilize a dedicated landline, eliminating the hassle of managing multiple mobile devices.

Admin Dashboard

Direct all incoming messages into a single, unified dashboard, allowing multiple service agents to effectively collaborate and respond simultaneously.

Broadcast Marketing

Safely send high-volume broadcast messages to your customers without the risk of your account or phone number getting permanently suspended.

Centralized Database

Easily manage your customer data in one highly secure, centralized hub instead of manually retrieving contacts from individual mobile phones.

Prevent Data Theft

Protect your brand from data theft by strictly controlling agent access, rather than giving staff free rein over personal devices.

Auto Responder

Maintain high CS standards with 24/7 self-serve menus and automated chatbot routing, ensuring your customers are never left waiting.

History & Timestamp

All communication history is permanently recorded, enabling your management team to monitor quality and measure agent efficiency.

Note: These enterprise features are exclusive to the Official API and are not available on the standard WhatsApp Business app.

CASE STUDIES

Discover how leading global brands leverage the Official WhatsApp Business API to drive revenue.

Retail Use Case

Bossini is a leading apparel brand owner, retail and franchiser based in Hong Kong, and with branches in over 25 countries & regions around the globe.

O2O WhatsApp Marketing: Launch an O2O WhatsApp Marketing campaign to members announcing the discount offer riding on Consumption Voucher Scheme.
Schedule booking on WhatsApp: Members who received the messages can click on the CTA button on the WhatsApp message to directly schedule a time to claim the voucher physically in-store.

eCommerce Use Case

SKINFOOD is a cosmetic brand rooted in food, using high-quality food ingredients to create a more beautiful, healthier lifestyle since 1957. The current SKINFOOD store is built on the Shopify platform.

Using the real-time tracking feature, the live chat widget will serve up page-specific offers and blogs to educate the customer depending on the page or product the customer is looking at.
Know Your Customer: Sync customer info from Shopify allowing beauty advisors to personalize recommendations and upsell relevant products.

Food & Beverage Use Case

LUBUDS F&B Group is a young and dynamic restaurant group with over 800 staff, currently operating over 32 F&B outlets.

Automate their customer support workflow and reduce manpower.
Build chatbot and auto-reply messages: Provide customers with the latest offers and food menu. Route the conversations to the respective restaurant team to handle bookings.
Labeling feature: Use the labeling feature to segment customers and share targeted promotional campaigns through broadcasts.

Other Use Case

Lalamove is an Asia-based technology company that provides delivery services by connecting users with delivery drivers on its mobile and web apps. It now has over 7 million users with more than 700,000 delivery drivers.

WhatsApp broadcasting function: Many of Lalamove clients are heavy WhatsApp users. Traditional phone calls take way too much time while SMS blast is more like a one-time thing. Social messaging is more scalable and with a social element.

FREQUENTLY ASKED QUESTIONS

Get clear answers to the most common questions regarding the Official WhatsApp Business API.

Do we need a verified Meta Business account before starting WhatsApp marketing?

No. We actively guide your team through the strict Meta Business verification process, securing your access to the official WhatsApp Business API and applying for the highly trusted “Green Tick” official business badge.

How does Meta charge for WhatsApp Business API messaging?

Unlike standard WhatsApp, Meta utilizes a conversation-based pricing model for the Official API. You are billed per 24-hour conversation window, with varying rates depending on whether the message is marketing, utility, or service-oriented.

What does your WhatsApp campaign management include?

We manage high-converting WhatsApp marketing broadcasts and automated chatbot flows to drive sales and re-engage customers. Note: while we handle marketing automation, your internal team remains responsible for live customer service replies

How does the official WhatsApp Business API differ from the standard app?

The official API unlocks enterprise marketing capabilities. Unlike the standard app, it permits brands to safely send high-volume marketing broadcasts, automate multi-step chat flows, and integrate seamlessly with CRMs without risking account bans.

What is the difference between the Official WhatsApp API and unauthorized bulk software?

Unofficial bulk software violates Meta’s Terms of Service and guarantees permanent number bans. We exclusively deploy the Official WhatsApp Business API, ensuring 100% legal, Meta-approved high-volume broadcasting with zero risk of suspension.

REQUEST A DEMO

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