WhatsApp Official Business Account works best for service industries.
Run legit WhatsApp campaigns. Avoid spammy, brand-damaging blasting services!
Run campaigns and direct the CTA to WhatsApp, assign to respective agents and boost sales closing rate.
Re-engage your existing customers, provide incentives, make it easy for them to purchase from you again.
Use WhatsApp as your customer service channel, with welcome message / menu and auto / managed response.
Verify your brand account, one dashboard to manage multiple agents!
An official account has a green checkmark badge on its profile. The name of the business is visible even if it's not on the user's address book.
WhatsApp's Official Business Account allows the use of a landline number, without having the brand to promote multiple numbers.
Brand owners are able to have all the messages directed to one single dashboard to manage, allowing multiple customer service agents to respond.
Brand owners can standardise certain template messages to ensure professionalism in communications and upholding of the brand image.
Easily manage database without having to manually retrieve from every mobile phone, data are all kept in a centralised database.
Allowing customer service to have a "free hand" on managing and messaging customers exposes brand owners the risk to data or database theft.
Customer servicing level is constantly upheld with the self-serve function, without leaving customers hanging whilst agents are busy at their job.
All communication history and timestamps are recorded, enabling brand owners to view and determine the best messaging methods when servicing its clients.
This is an example on how you can leverage on WhatsApp Official Business Account to convert sales!
Here are some of the success cases by Malaysian brands leveraging on WhatsApp Official Business Account.
After launching the WhatsApp service in December 2019, Hap Seng Star saw a rapid increase in the number of customers using the messaging platform. By May 2020, the dealer was seeing a:
30% increase in delivery rates over other channels
55% increase in read-message rates over other channels
After the introduction of the WhatsApp "Click To Chat" button across the StashAway website and app in late 2018, the company saw the following results:
50% decrease in agent wait time for customer reply
80% more tickets handled per agent per week
50% of incoming customer enquiries now solved through WhatsApp
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