Search / Display Advertising

SEARCH / DISPLAY ADVERTISING

While Google Search Engine Marketing (SEM a.k.a. PPC) is fundamental for almost every business, Google Display Network (GDN) or Google Discovery Ads is best for your loud, tactical campaign.
  • Ad creative development
  • Ad campaign setup
  • Campaign operation & optimization
  • Performance review
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SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO) is a long-term strategy that can work alongside digital advertising, by boosting your presence for informational, navigational, and transactional searches.
  • Site audit, keywords strategy
  • Site configurations, tools, plugins
  • Website optimization, content development
  • Inbound links, monthly monitoring
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Search Engine Optimization
Social Media Advertising

SOCIAL MEDIA ADVERTISING

While Facebook and Instagram are the best social media platforms to execute demand generation campaigns, YouTube, LinkedIn, TikTok, Twitter can be considered too for awareness campaigns.
  • Ad creative development
  • Ad campaign setup
  • Campaign operation & optimization
  • Performance review
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SOCIAL MEDIA MANAGEMENT

Engage an agency that understands your brand and industry, and is creative in crafting engaging content coupled with digital advertising skills to boost your brand’s presence on social media platforms.
  • Social media content planning
  • Content creative development
  • Publishing & community management
  • Performance review
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Social Media Management
Influencer Marketing

INFLUENCER MARKETING

Influencers a.k.a. Key Opinion Leaders (KOL) in the form of Instagrammers and YouTubers are effective for your brand or product launch, especially for industries like fashion, beauty etc.
  • Campaign concept & planning
  • Shortlist & recruit influencers
  • Communicate & coordinate with influencers
  • Performance review
Explore BigCast

ONLINE PUBLISHERS

Collaborate with online publishers to craft creative advertorials or social media content about your products or services, credible publishers can be an effective third-party endorsement for your brand.
  • Campaign concept & planning
  • Shortlist & contract publishers
  • Communicate & coordinate with publishers
  • Performance review
Explore MEDIAPOD
Online Publishers
Email Marketing

EMAIL MARKETING

Besides acquiring new customers, don’t forget about leads nurturing or CRM with email marketing, an effective channel for B2C or B2B brands to reach out to your prospects or customers.
  • GetResponse email marketing platform setup
  • Import & clean the email database
  • Set up marketing automation
  • Develop, deploy, schedule email campaigns
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WHATSAPP MARKETING

Run legit WhatsApp campaigns with WhatsApp Business API. Increase sales conversions, encourage repeat customers, and manage CRM / CS with the admin dashboard & multiple agents.
  • Brand name & green checkmark
  • Able to use a landline number
  • Admin dashboard & multiple agents
  • Centralized DB & prevent data theft
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WhatsApp Marketing
Audit & Coaching

AUDIT & COACHING

If you are executing digital advertising in-house but are not sure whether you are doing it right, it’s time to get external experts to audit your Google and/or Facebook ad accounts.
  • Full ad account audit & review
  • Deliver report on actionable insights
  • Presentation of audit report
  • Focus on performance improvements
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ARTICLES ON MARKETING