17 Facebook & Instagram stats for Beauty advertisers & brands in Malaysia
We compile and break down the statistics into categories like beauty product discovery, purchase journey and user behaviour.
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SEARCH / DISPLAY ADVERTISING
While Google Search Engine Marketing (SEM) is important for many businesses, Google Display Ads or Demand Gen (previously known as Google Discovery Ads) is best for your loud, tactical campaign.
- Ad creative development
- Ad campaign setup
- Campaign operation & optimization
- Performance review
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) is a long-term strategy that can work alongside digital advertising, by boosting your presence for informational, navigational, and transactional searches.
- Site audit, keywords strategy
- Site configurations, tools, plugins
- Website optimization, content development
- Inbound links, monthly monitoring
SOCIAL MEDIA MANAGEMENT
Engage an agency that understands your brand and industry, and is creative in crafting engaging content coupled with digital advertising skills to boost your brand’s presence on social media platforms.
- Social media content planning
- Content creative development
- Publishing & community management
- Performance review
INFLUENCER MARKETING
Influencers a.k.a. Key Opinion Leaders (KOL) in the form of Instagrammers and YouTubers are effective for your brand or product launch, especially for industries like fashion, beauty etc.
- Campaign concept & planning
- Shortlist & recruit influencers
- Communicate & coordinate with influencers
- Performance review
ONLINE PUBLISHERS
Collaborate with online publishers to craft creative advertorials or social media content about your products or services, credible publishers can be an effective third-party endorsement for your brand.
- Campaign concept & planning
- Shortlist & contract publishers
- Communicate & coordinate with publishers
- Performance review
EMAIL MARKETING
Besides acquiring new customers, don’t forget about leads nurturing or CRM with email marketing, an effective channel for B2C or B2B brands to reach out to your prospects or customers.
- Email marketing platform setup
- Contact management
- Campaign management
- On-demand WhatsApp & SMS campaign
WHATSAPP MARKETING
Run legit WhatsApp campaigns with WhatsApp Business API. Increase sales conversions, encourage repeat customers, and manage CRM / CS with the admin dashboard & multiple agents.
- Brand name & green checkmark
- Able to use a landline number
- Admin dashboard & multiple agents
- Centralized DB & prevent data theft
AUDIT & COACHING
If you are executing digital advertising in-house but are not sure whether you are doing it right, it’s time to get external experts to audit your Google and/or Facebook ad accounts.
- Full ad account audit & review
- Deliver report on actionable insights
- Presentation of audit report
- Focus on performance improvements
SOCIAL MEDIA ADVERTISING