The adex myth: Is newspaper advertising still effective?
More than 25% adex in Malaysia is allocated to newspaper prints, but is it effective since the circulation is going downhill consistently? Let’s crunch some data!
Only 25% prefer physical book, 12.5% read print newspaper in Malaysia
People are more willing to pay for movies, music, video games, e-books and only 31% are willing to pay for digital newspapers or magazines.