How popular are Xiaohongshu & Lemon8 in Malaysia?
In Malaysia, Xiaohongshu is popular among the Chinese while Lemon8 is gaining popularity among the Malays – grabbing screen time away from Meta.
Total digital ad spend in Malaysia 2022 (it’s 60% of ADEX)
In 2022, we are expecting more than 60% of advertising expenditure (ADEX) in Malaysia to be invested in digital media led by Google, Facebook & co.
Prepare for Ramadan 2022 with this TikTok infographics
Malaysians are optimistic about the year and plan to ramp up Raya celebrations, with 58% turning to online sources to find inspirations.
Malaysians’ purchasing behaviour before the Chinese New Year
Amidst the MCO 2.0, what are the preferences of consumers in Malaysia prior to CNY? Offline vs online? Which are the popular retail and online brands?
10 interesting facts about YouTube in Malaysia
How much do you know about YouTube in Malaysia? Here are the 10 facts you might find interesting about YouTube in Malaysia.
LinkedIn B2B Marketing: Audience Size by Industry in Malaysia
How many employees, LinkedIn users in Malaysia by industry or sector? If you intend to run B2B marketing campaigns, take a look at your potential target market size.
5 latest Google search trends in Malaysia
What’s driving consumer search in Malaysia in 2019 / 2020? Here’s the insights for brands and marketers from Google Trends.
The infographic of book purchase trend in Malaysia
When and where do Malaysians buy books? What kind of books are popular among Malaysians? Read on to find out.
Countries ranked by YouTube CPM / RPM for content creators
Which are the top countries with the highest YouTube CPM for content creators? Read our in-depth analysis to find out!
Recommended video aspect ratio for mobile: Square vs Landscape vs Vertical
Before you produce videos for social media, you need to consider which video aspect ratio to go for depending on which platform you want to focus on.
The adex myth: Is newspaper advertising still effective?
More than 25% adex in Malaysia is allocated to newspaper prints, but is it effective since the circulation is going downhill consistently? Let’s crunch some data!
Total digital advertising expenditure & breakdown in Malaysia 2019
How much is Malaysia’s total digital adex in 2019? What is the breakdown by digital media like social media, search advertising etc? Read on to find out!